Zentrela is building the world’s largest database of product effect information
Zentrela offers a business model uniquely structured to meet the needs of product innovation and marketing teams.
Learn how Zentrela’s scientific product effect data can advance your mission critical R&D initiatives.
Zentrela is a Canadian neurotechnology pioneer specializing in the objective quantification of the effects (relaxation, energizing and psychoactive) products create for consumers. Zentrela is building the world’s largest database of product effect information.
Our proprietary neurotechnology, the Cognalyzer®, combines
neuroscience and AI to detect and measure product effects based
on brainwave analysis.
The Cognalyzer® is the industry’s only scientifically-proven method
for objectively quantifying the effects products create for consumers.
The accuracy of the Cognalyzer® was independently verified in a
clinical research study and the results published in a peer-reviewed
scientific journal
The CUSIC™ consumer research method ensures a comprehensive product effect profile by incorporating the following variables:
• Consumer profile (human factors),
• Product properties (active ingredients), and
• Consumption information (how you feel, how much you consume
and consumption method).
Zentrela documents the lifecycle of product effects (relaxation, energizing, psychoactive) over the entire duration of the product experience.
Zentrela offers a business model uniquely structured to meet the needs of licensed cannabis producers. The traditional model for contract research organizations is to
charge producers the complete costs associated with a research study. Bearing the full costs of a study, the associated liability and the timeline represent significant financial obstacles for producers that are responsible for many products in their brand portfolio.
Zentrela, alternatively, pays all of the costs and assumes all of the liability associated with collecting the data and producers can simply
license the subset of data they require for their R&D or business purposes. If a producer is interested in just the psychoactive effect profile of a single product, for example, they can license just that slice of data, saving them the time and expense associated with a full research study. Similarly, Zentrela has developed a tiered pricing model depending on the business requirements of the producer. If the data is required for internal purposes, for example, the licensing fee is less than if the data will be used publicly as part of a retail education program.
Nano-emulsion technology has emerged as a game-changing innovation in the cannabis industry, offering numerous benefits that have revolutionized product development, consumption methods, and overall user experience.
Nano-emulsions offer unique advantages in enhancing the bioavailability, stability, and delivery of cannabinoids and other active compounds found in cannabis. Demonstrating the effectiveness of these solutions can significantly impact the success and market adoption of nano-emulsion providers in the cannabis industry.
Similarly, R&D budgets in the cannabis sector are very tight, investing in a sub-par nano-emulsion risks wasting scarce resources and delivering a poor consumer experience.
This Ultimate Guide is designed for both cannabis producers evaluating competing nano-emulsion technologies and nano-technology companies themselves, seeking empirical data proving the efficacy of their solution.
The main product information that recreational consumers use to make a purchase decision is the strength/potency of the THC psychoactive effect (aka the “HIGH”) and/or the mood changes that will create (sleepy, relaxed, energized, happier, etc.).
In order to unlock this product effect marketing opportunity to unleash the maximum sales potential of your products, we’ve created the following guide to share with you how we at Zentrela have been conducting non-therapeutic cannabis effect research in an agile and affordable way and how our study results have helped our partners, licensed producers and brand owners boost product sales
