About Us

Culture

“Culture eats strategy for breakfast” – Peter Drucker

Zentrela is led by a team of Canadian scientists from the fields of neuroscience and artificial intelligence.

Proven technology platform validated in peer-reviewed scientific journals
Seed funding from Jornic Ventures and the Ontario Brain Institute
Early-stage revenue traction with LPs
Patented IP
Scalable research methodology to meet the demands of the cannabis market

History

Zentrela was founded in 2016 by Israel Gasperin when he combined his fascination with brainwave analysis and his business observation that every facet of the exploding cannabis sector was going to need access to objective product effect data.

Israel was joined by Dr. Dan Bosnyak, a neuroscientist at McMaster University, and together they established the foundations of Zentrela, a neurotechnology pioneer using AI to analyze EEG data in pursuit of the world’s largest database of cannabis psychoactive effects.

Values

At our core, Zentrela is a scientific organization. We serve our customers best when we have done our research, followed the data and made sense of the world. These are the values we prize above others:

Objectivity – a dedication to rational and empirical inquiry.
Curiosity – find out what is revealed by the data.
Honesty – the principal value that underpins all scientific inquiry.
Accountability – we stand behind our work and our commitments to each other and to our clients.