Consumers want and deserve to know what cannabis products they should buy and how they should consume them to achieve desired experiences.
Cannabis is an incredible plant in many ways, but if consumed incorrectly it has the potential to create a negative or unpleasant experience. Intenders and Infrequent consumers are especially cautious because of their limited experience and scary stories from friends and family from the unregulated era of cannabis. The uncertainty and lack of clarity about what to expect from the consumption of a cannabis product is limiting the opportunity to demonstrate how great they could be if consumed properly.
Our mission at Zentrela is to provide consumers with the objective, scientific data they need to understand the experience specific products will create. Consumers know the experience they want to achieve, Zentrela provides the information they need to select the best product for their desired outcome.
In order to accomplish our mission, we knew that we were going to need the support of hundreds of consumers to share with us their cannabis experiences. But most importantly, we also knew that it was going to be critical to create an objective and scientific approach for collecting and analyzing their information to avoid the issue that existing crowd-sourced data solutions face today, which is that it’s not reliable because it’s biased, fully subjective, and/or inaccurate.
In 2016 we believed that neurotechnology, as an objective method for measuring how consumers feel after consuming cannabis products, paired with a scalable, systematized and scientific research model, represented an unbiased and comprehensive way of collecting and quantifying cannabis experiences was and the best approach to accomplish our goal.
In 2021 our vision became a reality with the development of the COGNALYZER® neurotechnology platform and the launch of the CUSIC® consumer experience research project.
Through our CUSIC Observational Studies and the support of many hundreds of cannabis consumers who are members of our CUSIC community who promote responsible cannabis use, we’re using the COGNALYZER to build to the world’s largest scientific database of cannabis experiences and the factors that created them (consumer type, product type, how it was consumed, etc.)
This new source of information is allowing us to create unique science-backed Informational Solutions that will enable consumers to access this new knowledge to choose the best product(s) to create their desired experiences.
If you’re a producer, retailer or cannabis technology platform that is also driven by the same mission, then message me to learn how we can leverage or integrate our cannabis experience data as Informational solutions to delight consumers and grow your business.
