“We are thrilled to have established the first Green Market Tech Awards celebrating and recognizing companies that have made a positive contribution to the cannabis industry. The category of Innovative Technology was one of the hardest to judge with so many worthy nominations. Zentrela was honored with this award for its work on analyzing cannabis effects on consumers. This important work will help cannabis researchers as the studies continue on this amazing plant. We congratulate them and all the nominees!”, said Debra Borchardt, Executive Editor, Green Market Report.
I am so proud to share with you that our novel Cognalyzer® neurotechnology has won the Green Market Report Tech Award for the Most Innovative Technology in the cannabis industry!
Back in 2016 when we first discovered that neurotechnology (AI applied to brainwave data) had the unique capability of objectively detecting and measuring the actual effects of cannabis, we knew that this new science will transform the way we do cannabis research, and as a result, change the way cannabis products are tested, launched, promoted, sold at retail or purchased online.
Since last year, our vision has become a reality as first movers – North American cannabis companies driven by true game-changing innovation philosophy – have been adopting science-driven cannabis effect data for product innovation management and consumer education campaigns that boost sales.
I am so excited to see what will continue being the “butterfly effect” of our neurotechnology platform in the next 10 years as we grow our library of AI algorithms that measure other “cannabis effects” and cannabis companies continue adopting our science to represent the unique experiences their products create with the highest level of trustworthiness.
